The Concierge Business Broker Difference

Sierra Bay Partners is a concierge business brokerage working exclusively on the sell side. Founded by Regina Fisher, we partner with owners of privately held businesses who are ready to capture the full value of what they've built.
Selling a business is a craft. Our job is not to know your industry inside out — it's to know exactly how buyers think, what they'll scrutinize, and what will make them compete for your deal. We anticipate their questions before they ask them, address their concerns before they become objections, and present your business in the most compelling and defensible way. The result is a process where serious buyers stay engaged, valuations hold up, and deals close .
This is what concierge means to us.

Principal & Founder

Regina Fisher

Regina Fisher is the founder and principal of Sierra Bay Partners. Before launching her brokerage practice, she spent over a decade in the global financial technology industry — closing asset sales and forging strategic partnerships with organizations including Mastercard, J.P. Morgan, and First Data, across five continents. That experience shaped everything about how she approaches a transaction: methodically, deliberately, and always with the right outcome in mind.
She launched her brokerage practice in 2018 and has since closed more than 40 transactions across a wide range of industries. Regina intentionally limits her client load to ensure every engagement receives hands-on, senior-level involvement from start to close — bringing the rigor and market expertise of a large M&A firm to business brokerage.
Regina works exclusively with sellers. She is a skilled negotiator and a member of the International Business Brokers Association. She holds a master's degree in Business Informatics, previously lectured International Business at UNC Wilmington, and speaks four languages. Based in San Francisco Bay Area and focused on local businesses, she draws on a nationwide and international partner network when a transaction calls for it.

Joy Valentine

Real Estate Advisor
Redwood City, CA

Floriane Graemlich

Startup Consultant
San Francisco, CA

Makenna Covington

Business Broker
Carmel, CA

Davide Rigamonti

M&A Advisor, Advice International
Geneva, Switzerland

Paolo Bassanini

M&A Advisor, Advice International
Geneva, Switzerland

Avenne McBride

Legal Counsel
San Francisco, CA

40+ Transactions Closed

Sierra Bay Partners works with clients across all industries, from service businesses to manufacturing to e-commerce, distribution, and more. Below, a selection of engagements. Details are anonymized in accordance with our confidentiality standards. Additional transaction history and references available upon request.

Fiberglass Manufacturing

Highlight: Niche product line with long-term repeat customers and strong reputation
Challenge: Customer concentration above 60% required careful transition structuring.
Acquirer: Individual Buyer

Tooling Import & Wholesale

Highlight: Specialized product line with strong established distribution channels.
Challenge: Inventory representing close to 50% of enterprise value required a creative deal structure.
Acquirer: Strategic Buyer

Kitchen Cabinet Sales & Install

Highlight: Excellent referral network with established contractor relationships.
Challenge: Four family members employed in the business had to be replaced after closing.
Acquirer: Strategic Buyer

Pet Boarding & Roofing — Dual Business Sale

Two adjacent businesses, one property boundary dispute, and two very specific buyers needed simultaneously. A roofer ready to relocate. A pet boarding buyer willing to take the whole property. Both found. Both closed.

Bed & Breakfast — Sold During COVID-19

Bringing a hospitality business to market during the height of the pandemic required a buyer who could see past empty rooms and bet on recovery. The valuation was defended and the deal closed at a time when most thought it couldn't be done.

Cloud IT Services

Highlight: Stable government contract base providing predictable recurring revenue.
‍Challenge: Two owners with conflicting exit timelines required careful negotiation and alignment before going to market
‍Acquirer: Strategic Buyer

Trucking & Transportation

Highlight: Long-term DOT license with access to military transportation contracts.
‍Challenge: Significant operational deterioration required a buyer who understood the value of the license and contracts
‍Acquirer: Strategic Buyer

Mobile Welding Services

Multiple buyers, each on their own timeline. By carefully managing pace — slowing some down, accelerating others — competing offers were brought to the table simultaneously, creating real negotiating leverage and the luxury of choosing the right fit. The better offer won. So did the seller.

Specialty Retail Chain — CBD & Kratom

Regulatory uncertainty around a core product, rural locations, and sellers retaining one location required precision on every deal clause. A buyer comfortable with the legal landscape was found, terms were carefully structured, and the deal closed.

Keeping track of the market and general lessons

Curated reading for business owners who want to understand what's happening in the market for business sales and what it means for them.

40,000 M&A deals over 40 years. Here’s why 70-75% fail

Fortune Magazine
Most acquisitions don't fail because the math was wrong—they fail because leaders overestimate synergies, underestimate risks, and fail to execute after the deal closes. Studying 40,000 transactions over four decades reveals a sobering truth: success requires far more than agreeing on a price. Read the full article

How Small Businesses Keep the American Dream Alive

Forbes Magazine
Small businesses are more than local employers—they are the backbone of the U.S. economy. They create jobs, fuel innovation, strengthen communities, and account for nearly all businesses in America. Their impact reaches far beyond Main Street. Read the full article

Why is the Market for Small Business Sales Broken?

The Harbus
Millions of business owners will eventually want to sell, yet a surprisingly large percentage of small businesses never find a buyer. This article explores why the market is inefficient, why good businesses still struggle to sell, and why preparation matters long before an owner decides to exit.Read the full article

Let's have a confidential conversation

Whether you're actively considering a sale, have been approached by a buyer, or simply want to understand what your business is worth today — and what you could do to increase that value — this is the right place to start.

There's no obligation. Just an honest conversation with an experienced advisor who works exclusively for sellers.

contact@sierrabaypartners.com+1 (415) 417 4939

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