WHY IT MATTERS

More than 70% of business sales fail to close.

And most after a Letter of Intent is signed. Due diligence surfaces a surprise. Communication breaks down. Momentum stalls. Avoidable delays create uncertainty. Buyers walk. Getting to LOI is one thing. Closing the deal is another. Sierra Bay Partners was built to guide you through the entire process start to finish.

About

The Concierge Business Broker Difference

Sierra Bay Partners is a concierge business brokerage working exclusively on the sell side. Founded by Regina Fisher we partner with owners of small privately held businesses.
Selling a business is a craft. We don’t need to be the experts in running your business. We are experts in how buyers evaluate it. We know what they'll scrutinize, and what will make them compete for your deal. We anticipate their questions before they ask them, address their concerns before they become objections, and present your business in the most compelling and defensible way. The result is a process where serious buyers stay engaged, valuations hold up, and deals close. This is what concierge means to us.

Fintech Advisors help you navigate complex transactions

Small-business owners deserve the same disciplined representation as larger companies. We bring that level of preparation, positioning, negotiation, and process to small business sales.

Who we are

Versatile, accomplished and focused.

Principal & Founder

Regina Fisher

Regina Fisher is the founder of Sierra Bay Partners. Before launching her business consulting practice, she spent over a decade in the global financial technology industry, closing asset sales and forging strategic partnerships with organizations including Mastercard, J.P. Morgan, and First Data, across five continents. That experience shaped everything about how she approaches a transaction: methodically, deliberately, and always with the right outcome in mind.
She launched her brokerage practice in 2018 and has since closed more than 40 transactions across a wide range of industries. Regina intentionally limits her client load to ensure every engagement receives hands-on, senior-level involvement from start to close, bringing corporate rigor and expertise to small-business transactions.
Regina works exclusively with sellers. She is a skilled negotiator and a member of the International Business Brokers Association. She holds a master’s degree in Business Informatics, previously lectured International Business at UNC Wilmington, and speaks four languages. Regina is based in the San Francisco Bay Area.

The Sierra Bay Partner Network

The “Partners” in our name reflects a curated network of seasoned experts across accounting, tax, financial planning, legal, leadership, operations, growth, and other areas we bring in when a transaction calls for it. The professionals featured below are our core.

Joy Valentine

Responsible Broker
Redwood City, CA

Floriane Graemlich

Business Consultant
San Francisco, CA

Makenna Covington

Business Broker
Carmel, CA

Transactions

40+ Transactions Closed

Sierra Bay Partners works with clients across all industries, from service businesses to manufacturing to e-commerce, distribution, and more. Below, a selection of engagements. Details are anonymized in accordance with our confidentiality standards. Additional transaction history and references available upon request.

Fiberglass Manufacturing

Highlight: Niche product line with long-term repeat customers and strong reputation
Challenge: Customer concentration above 60% required careful transition structuring.
Acquirer: Individual Buyer

Tooling Import & Wholesale

Highlight: Specialized product line with strong established distribution channels.
Challenge: Inventory representing close to 50% of enterprise value required a creative deal structure.
Acquirer: Strategic Buyer

Kitchen Cabinet Sales & Install

Highlight: Excellent referral network with established contractor relationships.
Challenge: Four family members employed in the business had to be replaced after closing.
Acquirer: Strategic Buyer

Pet Boarding & Roofing — Dual Business Sale

Two adjacent businesses, one property boundary dispute, and two very specific buyers needed simultaneously. A roofer ready to relocate. A pet boarding buyer willing to take the whole property. Both found. Both closed.

Bed & Breakfast — Sold During COVID-19

Bringing a hospitality business to market during the height of the pandemic required a buyer who could see past empty rooms and bet on recovery. The valuation was defended and the deal closed at a time when most thought it couldn't be done.

Cloud IT Services

Highlight: Stable government contract base providing predictable recurring revenue.
‍Challenge: Two owners with conflicting exit timelines required careful negotiation and alignment before going to market
‍Acquirer: Strategic Buyer

Trucking & Transportation

Highlight: Long-term DOT license with access to military transportation contracts.
‍Challenge: Significant operational deterioration required a buyer who understood the value of the license and contracts
‍Acquirer: Strategic Buyer

Mobile Welding Services

Multiple buyers, each on their own timeline. By carefully managing pace — slowing some down, accelerating others — competing offers were brought to the table simultaneously, creating real negotiating leverage and the luxury of choosing the right fit. The better offer won. So did the seller.

Specialty Retail Chain — CBD & Kratom

Regulatory uncertainty around a core product, rural locations, and sellers retaining one location required precision on every deal clause. A buyer comfortable with the legal landscape was found, terms were carefully structured, and the deal closed.

Insights

Hand-carved stone sculpture next to a white bathtub under the words Owner Dependent

BizBuySell Confidence Index chart of business buyer and seller sentiment from 2013 to 2026

Contact

Let's have a confidential conversation

Whether you're actively considering a sale, have been approached by a buyer, or simply want to understand what your business is worth today and what drives its value, this is the right place to start.

There's no obligation. Just an honest conversation with an experienced advisor who works exclusively with sellers.

office@sierrabaypartners.com+1 (415) 417 4939
575 Market Street, San Francisco, CA 94105

SCHEDULE A TIME TO TALK